Christmas Gift Guide

Small luxuries to rock the stocking. Sure WOW to someone special. Visit:

Everyday makeup look with Apex Beaute Brush Set

“These are eco-friendly brushes and the synthetic taklon bristles are 100% cruelty free! Ferrule is made from recycled aluminium and the brush roll is made from natural fibers For the girls with sensitive… Continue reading

Apex Beaute Bamboo Brush Set + Giveaway 2 Winners!

To celebrate the launch of Apex Beaute Bamboo Brush Set, we are giving away 2 brand-new products.  These products are begging to go home with you so they can be admired on your makeup counter, and… Continue reading

APEX BEAUTE Long Wear Gel Liner (Waterproof)

Create captivating eyes with intense precision in just one stroke. A rich and creamy formula really goes a distance, glides on smoothly in deep, color-rich pigments that lasts all day. Smudge-proof and waterproof.… Continue reading

Blush for Face Shape

Romantic Fall 2012

Behind the scenes

Seize the Day

Power Volume-Up Mascara

Real Moisture Lipstick

A little red for a hot date; pretty pink makes the boys wink.  Wild peach of emerald hue, chocolaty brown that makes you drool and natural pink for a beautiful you! Deep moisture,… Continue reading